Posted in marketing on Sep 22nd, 2008
Technology has provided important tools for every market manager. Resources like the Internet, customer relationship management (CRM) applications, and databases give marketing managers unprecedented access to collected information. The best part about this information is that it is either freely available or collected from the companies own operations. These tools come together to form the [...]
Posted in marketing on Sep 19th, 2008
Dell and Apple are competitors in the computer industry. These competitors serve a similar general market, but have positioned themselves quite differently within that market space. The differences of these two companies offer an excellent study of the different uses of marketing mix.
For over twenty years, Dell’s marketing mix has been to provide products directly [...]
This post involves a fictional company called It’s Popcorn Time! (IPT). IPT manufactures snacks and treats for the local Philadelphia area.
Once the market research has been done, it is time to move on to “The 4 P’s” of marketing ¬– product, price, promotion, and place. For the purposes of this document, it is assumed that [...]
Posted in marketing on Sep 12th, 2008
This post involves a fictional company called It’s Popcorn Time! (IPT). IPT manufactures snacks and treats for the local Philadelphia area.
Market research applies the scientific method to marketing principles. The marketing research process seeks to define a problem, collect data, and derive a solution. It is the job of marketing managers to guide the research [...]
Posted in marketing on Sep 5th, 2008
A marketer is tasked with the responsibility of guiding a company’s marketing campaign. When a company is new and has few products, the campaign may be obvious and the attention of a marketer less necessary. Once the market becomes more competitive, it is imperative that a marketer be able to use the basic processes of [...]