Branded Content Seeks a Second Act. (2007, May). Brandweek, 48(22), 4. Retrieved July 25, 2008, from ABI/INFORM Global database. (Document ID: 1289281181).
In an attempt to circumvent revenue loss caused by DVRs, advertisers have tried increasing product placement and branded entertainment. This article describes how these attempts have been mostly unsuccessful and are now being abandoned.
Digeo. (2007.) The future of TV and industry backgrounder. Retrieved July 25, 2008.
This article was written to promote Digeo’s Moxi DVR offering. As such, its information is somewhat skeptical, but it does provide some interesting statistics. Chief among this information is the anticipated growth of the DVR industry.
Carmel Group. (2007.) Digital Video Recorders: Time in a magical box – Present trends and future projections 2007. Retrieved July 25, 2008.
This report requires a bit of monetary investment as it currently costs € 2,087.00. As the market research in this report is aimed at manufacturers of DVRs, the information within should be invaluable in terms of future terms.
Drummond, J. (2005.) The House Is on Fire, Don’t Jump Yet. Mediaweek, 15(24). Retrieved July 25, 2008, from ABI/INFORM Global Database (Document ID: 855588631).
Digital Video Recorders are changing the way advertisers think about television. Although most consumers are already switching away from intrusive advertising, new modes are necessary for advertising to maintain its place on network television.
Felteau, D. (2006.) DVRs, placeshifting, and the Internet: Future home video trends. Retrieved July 25, 2008.
Although this article focuses on a myriad of trends in home entertainment, it does discuss the future of digital video recorders (DVRs). Specifically, it discusses the news that TiVo series 3 DVRs will support high-definition. Additionally, the trend toward increased storage capacity in DVRs may lead to the DVR as a media server platform.
Lafayette, J. (2008.) TV’s Time Warp. TelevisionWeek, 27(14). Retrieved July 25, 2008 from ABI/INFORM Global database. (Document ID: 1484104011).
This article discusses the impact DVRs have had on television programming. DVRs and web-based access to television programming have forced networks to start making changes that force users to tune in rather than view episodes via another method.
Lieberman, D. (2005.) Can the future of TV be seen on the Web? ; As broadband and wireless expand, signs point to yes. USA Today, p. D.1. Retrieved July 25, 2008, from ProQuest National Newspapers Expanded database. (Document ID: 866552041).
Due to the growth of broadband Internet access, there is a growing trend to make content available via the World Wide Web. This trend does not bode well for DVRs, which usually have a high entry cost and monthly subscription rate.
M2 Presswire. (2006.) Exploring the future trends of TiVo Inc. Retrieved July 25, 2008.
As the market leader, the activities of TiVo can be used as a predictor for the entire industry. This report details the financial situation of TiVo, Inc.
Murray, S. (2003.) Keeping a watchful eye via the Internet. Financial Times. Retrieved July 25, 2008, from ABI/INFORM Global database. (Document ID: 411604381).
This article focuses on an overlooked use for DVRs in the security industry. Although DVRs are traditionally associated with home entertainment, there is a growing use for them in closed circuit television (CCTV) installations.
Savitz, E. J. (2005.) Tuning Out. Barron’s, 85(4). Retrieved July 25, 2008, from ABI/INFORM Global database. (Document ID: 785002251).
TiVo is the major player in the DVR market space. Although it has made in-roads supplying DVR set-top boxes to satellite companies, it has not enjoyed the same success with cable companies. This has opened the door for other DVR manufacturers such as Motorola and Scientific Atlanta.