The Penn State Center for Global Business Studies has identified 12 global trends that are shaping the business environment. These trends are far-ranging and impact every facet of life on Earth, whether that be social, technological, or environmental. These “global tectonics” — so named for their slow, unyielding progress — are large enough to affect not just individual companies, but entire industries. Although the center identified these 12 trends as challenges facing businesses over the next 30 years, the companies that turn these challenges into opportunities will be the most successful (De Kluyver & Pearce, 2012).
Information technology is one of the global tectonics driving change in the business environment. The extent to which information technology has permeated everyday life means that instant communication and access to information is commonplace (De Kluyver & Pearce, 2012). Just as Apple has used innovation as a secondary practice in their 4+2 formula to drive success over the last decade, it must continue to address information in information technology in order to succeed. In the past, Apple broke ground with the iPhone and iPad, and changed how the world used mobile computing. Although they continue to iterate on these concepts, they have not stopped innovating in the realm of information technology. Their latest efforts are in the areas of wearables (small computing devices you were on your person like a watch) and payment systems. Whether the Apple Watch, the company’s first foray into wearables, will have the same impact as the iPhone remains to be seen. Their payment system, on the other hand, has received greater accolades (Farr, Oreskovic, & Seetharaman, 2014).
De Kluyver, C. & Pearce, J. (2012). Strategy: A View From the Top (4th ed.). Boston: Prentice Hall.
Farr, C., Oreskovic, A., & Seetharaman, D. (2014, September 9). Apple unveils watch, larger iPhones in bid to retake innovation crown. Reuters. Retrieved September 3, 2015.