For those that aren’t aware, Google AdSense’s Allowed Sites feature allows you to control which sites are allowed to display ads with your publisher ID. It doesn’t actually stop the display of ads, but it guarantees that ads on unapproved sites won’t affect you or your advertisers. That means the impressions and clicks don’t count. This is good if someone is displaying your ads on a site that violates the TOS.
Unfortunately, if you are using the Allowed Sites feature and forget to ad (pun intended) your latest project to the list, you are going to be missing some revenue. This happened to me recently, and I just rectified the problem. As I see it, you have two options:
- Add your new site into the list and go about your business.
- Disable the Allowed Sites feature and hope no one does something that upsets Google.
One annoyance with Allowed Sites that might convince you to disable the feature altogether is that impressions / clicks from proxy servers and translation services (including Google’s own services) will not generate revenue for you. In order to keep that revenue stream viable, you need to check the Allowed Sites settings frequently and make sure you add legitimate sites.