I am current reading Strategic Planning: Fundamentals for Small Business. It just so happens my company is interested in getting started in strategic planning. This statement, right at the beginning, jumped off the page:
“Every business needs a vision, a mission, and clear values.”
What are these things?
- Vision = Why you are in business.
- Mission = What you do.
- Values = How you do it.
In one of our planning sessions, someone suggested that our mission vision or mission should be to “make more money.” Interestingly, there’s another quote that addresses that sentiment exactly:
“Committing your working life to a business just so it can make profit or increase shareholder value does not inspire.”