Deceptive Advertising and Manipulation
Posted in ethics on Jun 16th, 2008
Boatright (2007) defines advertising as “a paid non-personal communication about an organization and it’s products that is transmitted to a target audience through a mass medium” (p. 272). Unfortunately, this definition is a bit too broad and includes other forms of promotion such as advocacy advertising. This kind of advertising, promoting a cause or idea, [...]