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Tag Archive 'apple'

When examining the environment, it is necessary to calculate the level of risk in that environment. Similarly, it is important for a firm to adopt a strategy to deal with that uncertainty. De Kluyver and Pearce describe four levels of increasing uncertainty that range from a clear future to complete ambiguity. A firm’s response to their environment can categorize them as a shaper of the environment, an adapter to the changes of others, or those reserving the right to play. By understanding the uncertainty of their environment and their strategic posture, a firm may develop an appropriate response to change.

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Corporate Social Responsibility

When you are the most valuable company in the world, it is inevitable that third-party groups will start to take an interest in how your business is conducted. This is a truth that Apple has learned painfully over the last decade as abusive labor practices within their supply have come to light with startling regularity. Beyond the well publicized cases of suicide among Foxconn workers, reports of the use of hazardous chemicals and underage workers have been prominent. There is no more obvious proof than this for the first and second laws of doing business in relationship to society: size means scrutiny and cutting costs raises compliance risks. As Apple has come under scrutiny, it has taken great strides to improve the conduct of its suppliers. There is still more work to be done.

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Globalization

The Penn State Center for Global Business Studies has identified 12 global trends that are shaping the business environment. These trends are far-ranging and impact every facet of life on Earth, whether that be social, technological, or environmental. These “global tectonics” — so named for their slow, unyielding progress — are large enough to affect not just individual companies, but entire industries. Although the center identified these 12 trends as challenges facing businesses over the next 30 years, the companies that turn these challenges into opportunities will be the most successful.

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Upgrading to Leopard

I finally plucked up the courage to upgrade my iMac to Leopard (Mac OS X 10.5). Keep your fingers crossed folks!

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Dell and Apple are competitors in the computer industry. These competitors serve a similar general market, but have positioned themselves quite differently within that market space. The differences of these two companies offer an excellent study of the different uses of marketing mix. For over twenty years, Dell’s marketing mix has been to provide products […]

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