Company X is a fictional manufacturer of gourmet snacks and treats. Studies have shown that a large number of Internet users are concerned about privacy and security. According to one study, 87 percent of Americans fear their credit card information will be stolen or misused. Additionally, 89 percent fear that their health records may be [...]
Tag Archive 'e-commerce'
Internet Marketing Strategies
Posted in business on Oct 17th, 2008
Company X is a fictional manufacturer of gourmet snacks and treats. There are many Internet marketing strategies available to marketing managers. Of the available strategies, direct e-mail and banner ad campaigns are the most common. Each of these strategies has its strengths and weaknesses. Additionally, each strategy can be effective if used properly, or disastrous [...]
In the 21st Century, most companies have realized that the Internet offers a valuable marketing opportunity. Additionally, the ability to sell products and services online has led to various online business models. Two of the most popular models are the Storefront and Auction models. Although each model is designed to sell goods and services, their [...]
E-Commerce Overview
Posted in business on Oct 10th, 2008
E-commerce is typified by electronic exchanges between individuals and groups. Although e-commerce transactions can fall into many different categories, business-to-business and business-to-consumer are the most common. Both business-to-business and business-to-consumer applications and technologies can enhance the productivity of an organization. Examples of this success abound.