Linking Logs :: 2009-04-07
Posted in linking logs on Apr 7th, 2009
These are my links for 2009-03-31 through 2009-04-07
Tag Archive 'marketing'
International Marketing Mistakes
Posted in business on Jan 9th, 2009
North American companies have a long history of marketing blunders in the international marketplace. The most famous example is GM’s attempt to sell the Chevy Nova in Mexico despite the fact that “no va” is Spanish for “no go.” That story is old news and has been retold to the point of becoming cliché. In [...]
Technology for Marketing
Posted in marketing on Sep 22nd, 2008
Technology has provided important tools for every market manager. Resources like the Internet, customer relationship management (CRM) applications, and databases give marketing managers unprecedented access to collected information. The best part about this information is that it is either freely available or collected from the companies own operations. These tools come together to form the [...]
Marketing Perspectives: Dell vs. Apple
Posted in marketing on Sep 19th, 2008
Dell and Apple are competitors in the computer industry. These competitors serve a similar general market, but have positioned themselves quite differently within that market space. The differences of these two companies offer an excellent study of the different uses of marketing mix. For over twenty years, Dell’s marketing mix has been to provide products [...]
This post involves a fictional company called It’s Popcorn Time! (IPT). IPT manufactures snacks and treats for the local Philadelphia area. Once the market research has been done, it is time to move on to “The 4 P’s” of marketing ¬– product, price, promotion, and place. For the purposes of this document, it is assumed [...]