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Tag Archive 'research'

Market Research

This post involves a fictional company called It’s Popcorn Time! (IPT). IPT manufactures snacks and treats for the local Philadelphia area. Market research applies the scientific method to marketing principles. The marketing research process seeks to define a problem, collect data, and derive a solution. It is the job of marketing managers to guide the […]

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Choosing a Research Paper Topic

The hardest part of writing a paper with no explicit topic is trying to figure out what you’re going to write about. One strategy suggested by Purdue University (2008b) is to use the subject-specific catalogs at the library. I followed this advice to a limited degree and browsed my own personal library looking for a […]

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